Trudeau Tavern

Case Study: Rebrand & Content Strategy for Trudeau Tavern

Client: Trudeau Tavern (Metairie, LA)
Scope: Brand identity design, social media launch, photo + video content creation, and ongoing strategy consulting

Background

Founded in 1979, Trudeau Tavern is a long-standing neighborhood bar that had never developed a formal brand identity or online presence. Despite decades of loyal patrons, the business lacked visual cohesion and visibility to attract new customers. The goal was to rebrand the tavern as a modern sports-bar destination while maintaining its approachable, local charm.

Approach

Brand Development: Created the first official logo and identity system for Trudeau Tavern, blending a nostalgic nod to its history with modern sports-bar aesthetics.

Social Media Foundation: Built and launched Facebook and Instagram pages, established a recognizable tone of voice, and developed the initial social-media strategy.

Event Activation: Helped the owner introduce and promote weekly dart and pool tournaments, seasonal events, and holiday promotions—key to building consistent foot traffic and community engagement.

Content Creation: Captured high-quality photo and video content of events, competitions, and live music nights for ongoing use across social platforms.

Consulting: Since early 2025, transitioned from direct management to an advisory role, guiding the owner on content posting, campaign timing, and social strategy.

Results

Brand Identity Transformation: Established a unified, recognizable look and feel—modern yet local—reflected in signage, social media, and event marketing.

Digital Growth:

Created Trudeau Tavern’s social presence from zero, growing to 1.2K+ followers on Facebook and 600+ on Instagram within the first year.

Increased community engagement through event-driven posts, with tournament and seasonal event content achieving the highest reach and shares.

Event Impact: Weekly dart and pool leagues, along with holiday-themed events like the Crawfish Boil Cook-Off and Octeauxber Fest, have become staples of the bar’s community presence and online content calendar.

Sustained Momentum: Through ongoing photography, videography, and consulting, the tavern continues to maintain brand consistency and social visibility even after the transition away from direct management.

Key Takeaways

A timeless local bar can reinvent its public image with the right brand identity and content strategy.

Event-based marketing not only drives attendance but also creates authentic, high-performing social content.

Continued consulting ensures the owner stays empowered to manage social media effectively without sacrificing brand quality or tone.