Salon Asteria

The branding journey began with in depth work shops and thorough research. The free spirited unique personalities of the owners, Stephanie and Vivian inspired the name Salon Asteria after the Greek goddess of the stars. Based on the brand values and an in depth market analysis we positioned the brand as a salon offering quality service and a luxurious experience in a non intimidating and comfortable environment. This positioning along with a robust social media marketing strategy paved the way for the visual identity.

The visual identity was inspired by a "bohemian celestial garden". Using a harmonious color palette with lush greens coupled with elegant modern serif lettering we designed a logo and visual identity that perfectly encapsulates the values of the brand while conveying a relaxed yet luxurious ambiance. The full visual suite included the logos, logo mark, typography, brand pattern, mockups, social media assets, photography style and a curation of stock photos.