Las Cruces Tex Mex

Since May 2024, 369 Creative has managed Las Cruces Tex Mex’s social media accounts, driving significant growth in reach, following, and engagement. Through a strategic combination of photography, videography, targeted ads, giveaways, influencer marketing, and graphic design, we’ve elevated their brand’s online presence. The displayed graphics were designed to promote key offerings in a visually engaging way that remains true to their vibrant brand identity.

Objective:

To establish a consistent and engaging social media presence for a new Tex Mex restaurant in Metairie, Louisiana — emphasizing freshness, family-friendly dining, and community engagement while increasing brand recognition and foot traffic despite the challenge of their challenging location and youth as a business.

Strategy:

Built a cohesive visual identity through bright, inviting photography and consistent brand voice centered on freshness and hospitality.

Developed a posting rhythm focused on food highlights, family-friendly patio imagery, and community events.

Introduced the branded hashtag #FreshTexMexOnTheTracks to reinforce locality and freshness.

Promoted catering and event-space offerings to expand reach beyond dine-in traffic.

Key Highlights:
Follower Growth: Increased Instagram followers from roughly 350 → 738 (+111%) within the management period.
Engagement: Content interactions up significantly, with several posts exceeding 14K–17K views, establishing new engagement benchmarks for the page.
Messaging Activity: Direct messages doubled (+100%) — driven by catering inquiries and event bookings.
Top-Performing Content: Food close-ups, event promotions, and co-branded collaborations with Central City BBQ generated the highest engagement.
Brand Cohesiveness: Established a unified aesthetic across posts — warm tones, consistent fonts, and caption tone — creating a recognizable, fresh-yet-local personality.