Central City BBQ

Since April, 369 Creative has successfully managed Central City BBQ's social media accounts, resulting in increased reach, follower growth, and improved engagement. The graphics displayed here were designed to promote various offerings and events in a visually engaging way that stays true to the brand's identity. Each piece reflects a strategic approach to both design and messaging, helping to maintain brand consistency while capturing attention across digital platforms.

Objective:

To refine the brand’s online presence and increase engagement through consistent storytelling, high-quality visuals, and strategic post timing — maintaining its reputation as one of New Orleans’ best barbecue destinations.

Strategy:

Focused on authenticity and craft: highlighting the quality of smoked meats and behind-the-scenes kitchen content and close up shots of most popular dishes.

Balanced short-form reels with engaging photography to drive both reach and saves.

Applied a cleaner caption style emphasizing psychological engagement over clichés — positioning CCBBQ as confident and community-rooted.

Integrated subtle cross-promotion with Las Cruces Tex Mex to strengthen network visibility.

Key Highlights:
Follower Growth: Increased to 1.4K followers with steady month-to-month growth.
Engagement Surge: Content interactions rose nearly +98%; posts regularly reached 6.8K–14.7K views organically.
Messaging Contacts: Jumped to 302 (+292%), signaling higher audience interest in catering and private events.
Top-Performing Content: Brisket features, LSU game-day posts, and community spotlights.
Brand Cohesiveness: Achieved a distinct, polished BBQ aesthetic — smoky textures, warm lighting, and inviting captions that reflect expertise without sounding commercial.